What you’re probably wondering
Frequently asked questions
I can check Ad Library myself for free. Why would I pay for this?
You can do it manually, but you’d be checking each competitor separately, on each platform, scrolling through individual ads with no way to compare. Zirsee Detective puts them side by side: Meta and Google in one dashboard, multiple competitors compared at once, filtered by time period, with estimated spend. What takes hours manually takes minutes here.
How accurate is the spend data?
It’s a modelled estimate, not their exact spend. We use real platform data (impressions from Google, reach from Meta) combined with industry benchmarks for CTR, CPC and CPM. You’ll see realistic ranges, not invented numbers. And you can adjust some of the benchmarks if your market is different.
How often is the data updated?
Meta data is available almost immediately. Google Ads Transparency has roughly a 90-day delay. That’s a Google limitation, not ours. All reports cover the last 12 months and you can filter by any time period.
Does it show 100% of my competitor’s ads?
It shows everything that’s publicly available in Meta Ads Library and Google Ads Transparency. If an ad ran on Facebook, Instagram, Google Search, Display, YouTube or Shopping and it’s in the public library, you’ll see it.
What platforms does it cover?
Meta and Google across all their placements. From Instagram to YouTube, Search to Shopping. If your competitors are active there, you’ll see it.
Can my competitors see my data too?
Yes, it’s all public data. But public tools won’t let you see 3-5 competitors side by side, compare them over time, combine Meta and Google in one dashboard or work with spend estimates. We take what’s public and make it actually useful.
Do I need to set anything up or learn a new tool?
No. Type your competitors’ names, hit view report and it lands in your inbox within 24 hours and lives from that moment on. No onboarding calls, no training, no dashboards to configure.
Can I try it before committing?
Yes. We have live demo reports from real market segments: finance, e-commerce, automotive, pharma and more coming soon. Explore real data before you decide. And if you sign up and it’s not for you, we offer a satisfaction guarantee.
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